Muse Creative
Type
Brand Identity Design
Date
Oct 2020
About
Producing a corporate identity package for a fictional company to demonstrate the usage of the logo and identity.
Additional Information
The objective for this assignment was to produce a corporate identity package for a fictional company, which is Muse Creative in this case, to demonstrate the usage of the logo and identity.
The name “Muse Creative” was partly taken from the Greek Mythology goddesses, the Muses or Mousai. These goddesses are known for their strong ties with creative fields such as art and music.
The icon features a light bulb, which signifies the moments when one’s imagination and creativity is at work. The “M” was used to represent Muse.
Other details included in the corporate identity package are: spacing requirements, color palette, typography, and mock ups for the stationery, business card, and vehicle decals.
The thumbnails and composites were also included in the package to show the process to creating the logo.
